Pay-Per-Click

In the current online market, search engines have become increasingly crucial in finding products and services. Based on a study by Georgia Tech University more than 82% of internet users use a major search engine to find pages on the internet. Imagine what that could mean for your business. Having a good exposure on search engines can make a world of difference in how much products or services you sell. Imagine how much your business can grow with such exposure!

Search engines such as Google and Yahoo! sell sponsored search placement or Pay-per-click (PPC) for specific keywords that can be utilized as targeted advertisinig. This kind of advertising enables you to market your product or service directly to your potential customer base. Our team of professionals has developed proven techniques that can effectively increase quality traffic to your website.

What is Pay-Per-Click?

When searching for a specific topic in either Google or Yahoo! you have certainly come across one or two line text advertising at the top of (in a blue box) or on the right side of the search result page. The sections containing these ads (or adwords) are marked as "Sponsored Links" or "Pay-Per-clicks". As suggested by the name the advertisers pay only when a customer clicks on the ad.

How much does Pay-Per-Click cost?

There are two determining factors in terms of the cost of any adword. The first factor is how competitive the keywords you are using are. The more competitve they are the more expensive they get. This means that there are more companies interested in this keyword and therefore, they are willing to pay more when bidding for the adword ranking. The other factor is what kind of ranking you would like your adword to have. The higher the ranking the more expensive it would be.

Why do they show up on specific search result pages?

The placement of "Pay-Per-Click" ads on search result pages are determined by the keywords that a customer has used to search by. Imagine your business sells and delivers flowers in the Los Angeles area. In that case, one of the keywords that you associate with your adword would be "Los Angeles Flower Delivery". Now, if that keyword is entered as a search criterion by a customer who is looking to have an arrangement of flowers delivered somewhere in the Los Angeles area, your ad will appear on the same page where the search results are listed. Of course there is more involved than what has been presented here. However, in a nutshell, this would provide your business with an efficient way of targeting customers who are searching for your specific products and/or services.

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